Arctic TreeHouse Hotel
When we started our work with this project, we were faced with a real challenge: within a year of its opening, Arctic TreeHouse Hotel wanted to be as well-known globally as its biggest competition. In other words, we had to help make it a phenomenon.
Outstanding, unified brand look drives success
Since it opened, the luxurious Arctic TreeHouse Hotel has helped the Home Town of Santa Claus Rovaniemi attract interest of the quality-conscious, design-interested globetrotters.
Creating a phenomenon in a competitive industry like tourism is not an easy thing to do. The resort has to be truly unique, but it is not enough: the marketing has to really stand out, too. The whole brand look has to convey the unique atmosphere of the resort, and everything from room number signs to promotional videos must support the brand.
We produced a lot of pictures in different seasons for all kinds of marketing purposes.
The wooden do not disturb -signs attach to the door with a magnet so they don’t bang against it on windy weather.
In addition to conceptualising and designing the hotel book, we also came up with a brand appropriate key purse. This way even an ordinary looking key would complement the hotel's image.
We have applied the visual identity to the bus taking people to the hotel area